Wednesday, 8th February 2012 at 02:42
Menu design is a complex and opaque business. A menu reflects the spirit of a restaurant, its beliefs, presumptions and pretensions. Typeface, style and structure communicate the values. A cleverly pitched menu can make a diner who chooses the lowest-priced item feel like a cheapskate and the one who orders the most expensive feel like a sophisticate. And most good menus – except in the flashiest, show-off places – cleverly insinuate a notion of value for money that the place itself might not deliver.
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From ‘The hidden messages in menus’ - some restaurant menus can tell the diner as much about themselves as what’s for dinner…
(via guardian)
(Source: , via guardian)
